What Is Motion Graphics ?

Motion graphics is a piece of animation or digital footage which we’re using for creating the illusion of motion or rotation combined with audio for use in multimedia project. We have an expert team for doing the motion graphics works with advanced techniques, that’s why we stand out the number one motion graphics company in India.

Advantages Of Email Marketing


Email marketing is a good approach to contact a lot of people at a low cost. Comparing the price of sending an email to other marketing channels like print or television advertising, it is quite inexpensive.


With email marketing, you may divide your audience into segments and send communications that are specifically tailored to the interests, actions, or demographics of different groups of people. Your messages' relevancy and potency can be increased as a result.


The open rates, click-through rates, and conversion rates that email marketing produces are all quantifiable. This enables you to monitor the results of your efforts and develop your strategy through data-driven decisions.


With email marketing, you may tailor your communications to each recipient depending on their name, location, or previous actions. This could enhance audience engagement and strengthen your connection to them.

Simple to automate

You may send the appropriate message at the appropriate time based on the behavior of the receiver by automating email marketing using workflows and triggers. Time can be saved and efficiency increased as a result.

Promotes brand awareness

By informing your audience about your goods, services, and promotions, email marketing can promote brand awareness and customer loyalty.

Grow Your Business With Us!

You may accelerate the growth of your business with the aid of Design Faktory, the best email marketing company in Kochi. A cheap method of marketing your goods or services is through email. Our company will send emails to customers encouraging them to purchase your goods and services. As email marketing gives you the chance to get in touch with prospects and customers directly, it may be a very useful strategy for keeping up excellent ties with them.

We at Design Faktory are available to help you with any questions you may have regarding Email marketing. To assist you in expanding your business, we provide the best email marketing services.

Why Email Marketing Is So Important

Email marketing is a crucial digital marketing tactic because it provides a number of advantages that can aid firms in expanding and succeeding:


Email marketing enables you to directly and affordably contact a sizable audience. This can assist companies of all sizes in reaching their target market and increasing conversions.


With email marketing, you may modify your correspondence to reflect the recipient's name, preferences, behaviors, and other details. This might improve viewer interaction and cement your relationship with them.


Email marketing can be automated using workflows and triggers to send the right message to the right person at the right time based on their behavior. As a result, time can be saved and efficiency can be raised.


Email marketing outcomes, such as open rates, click-through rates, and conversion rates, can all be quantified. You may track the results of your efforts and improve your plan by basing decisions on facts.


Email marketing is a great approach to contacting a lot of people at a low cost. Email marketing is extremely affordable compared to other promotion forms to other forms of promotion, such as print or television.

Improves reputation

Email marketing may increase customer loyalty by alerting your audience about your products, services, and promotions.

Why Email Marketing Is So Important

Email marketing is a crucial digital marketing tactic because it provides a number of advantages that can aid firms in expanding and succeeding:


Email marketing is one of the most cost-effective advertising methods. It doesn't require large design or production costs, and email service providers frequently charge based on the number of subscribers rather than the volume of emails delivered, in contrast to other marketing channels. It is a desirable option as a result for businesses of all sizes, especially those with limited marketing resources.

High open and click-through rates

When compared to other marketing avenues, email marketing frequently has higher open and click-through rates. This is because emails can be personalized to certain client demographics and addressed to them. Additionally, customers who have opted to sign up for the company's email list do so because they are curious about the content it contains.

Measurable and trackable

Email marketing gives companies information that is both measurable and trackable and may be utilized to enhance marketing efforts. Email service providers frequently include information on metrics like open rates, click-through rates, and conversion rates, enabling businesses to identify the campaigns that are most successful with their audience and to make data-driven decisions about how to enhance subsequent efforts.


A motion graphic is an infographic with animated components, to put it simply. They frequently concentrate on presenting complex facts in an engaging and understandable way, much like infographics do. Traditional infographics may be made considerably more persuasive and engaging by adding dynamic movement and interaction.

Storytelling is essential in any message, as well. A good motion graphic offers an engaging story, with the visual components supporting the narrative and reiterating the message.

A bad motion graphic may contain breaks, gaps, skips, confusing non sequiturs, mixed messages, extraneous data (overloading the screen to make it difficult to absorb the information), excessive text on the screen, headlines that don’t match the supporting data, and other issues that make it difficult to tell the story.

Ask trusted individuals to review your motion graphic as it is being developed to help you avoid these problems. If they see a rough clip and find any sections confusing, make the necessary edits or redo. The important thing is to accomplish this sooner rather than later: A static infographic can be changed quite easily, but a motion graphic with audio tracks and animation is significantly more difficult.

Motion graphics can easily capture the tone and aesthetic of a brand in commercials. A motion graphics animation can bring a song to life in a special way for a music video. Motion graphics can be used to develop dynamic logos, movie and television titles, and much more.


Motion graphics can help individuals absorb and remember information more quickly by visualising it. animated logos – Although little, logos pack a punch in terms of information. You can make them tell the tale of your brand in an entertaining, eye-catching way by animating them.

The best technique to emphasise facts and use motion graphics to explain a point you’re trying to make is to underline or emphasise those facts. Motion graphics are utilised in situations where a story or narrative is not necessary. Motion graphic videos can be used to simplify complex services or products and display them in an interesting way.


Design Faktory, since 2012, specialised in Digital Branding, Web Development, and Digital Marketing, helps you with a total Digital Brand Transformation.

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Design Faktory is an inventive design and IT firm based out in Kochi, Kerala.


Copyright ©2023 DesignFaktory